{"product_id":"kelela-new-avatar-purple","title":"Kelela - New Avatar [Purple]","description":"\u003cp\u003eKelela plugs in on New Avatar, a 2026 album that runs R\u0026amp;B through distorted guitars and arrives here on purple vinyl.\u003c\/p\u003e\u003cp\u003eThe Washington, D.C.-born singer spent the previous decade redrawing the edges of electronic R\u0026amp;B with Take Me Apart and Raven, two of the most forward-thinking records the genre has seen. For her third album she reached back to her early years in the D.C. indie scene, folding shoegaze, grunge, trip-hop and IDM into a sound that feels brand new and strangely familiar at once.\u003c\/p\u003e\u003cp\u003eOscar Scheller produced most of the record, with Kelela co-producing several songs and mixing every track herself, which helps explain how personal and precise it sounds. Opener \"Idea 1\" announces the shift with fuzzed-out guitar textures, and \"Point Blank\" followed it as a single. \"Outta Time\" brings in A. K. Paul, who also produced it, while \"The Bridge\" pairs her with PinkPantheress, a meeting of voices that makes perfect sense the moment they drift together.\u003c\/p\u003e\u003cp\u003eCritics embraced it warmly, and it is easy to hear why: very little else sounds quite like it, in R\u0026amp;B or anywhere else.\u003c\/p\u003e\u003cp\u003eA bold left turn from one of the most fearless voices around, and a natural fit for a turntable and a good pair of headphones.\u003c\/p\u003e","brand":"Alliance Entertainment","offers":[{"title":"Default Title","offer_id":67758045430050,"sku":"5056818809347","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/2080\/8994\/files\/Kelela-New_Avatar_Purple.jpg?v=1794295988","url":"https:\/\/soulfulvinyl.com\/products\/kelela-new-avatar-purple","provider":"Soulful Vinyl","version":"1.0","type":"link"}